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This pure form is known as a color’s hue, and you’ll see how these hues compare to the variants underneath each color in the color wheel below.

Keep in mind that the color mixtures above only work if you use the purest form of each primary color. Here are the general rules of secondary color creation: You can create each one using two of the three primary colors. There are three secondary colors: orange, purple, and green. Check out the color theory model above - see how each secondary color is supported by two of the three primary colors? Secondary colors are the colors that are formed by combining any two of the three primary colors listed above. This brings us to our next type of color … Knowing which primary colors create orange is your ticket to identifying colors that might go well with orange - given the right shade, tone, or tint. Orange isn’t a primary color, for example, but brands can certainly use orange as their dominant color (as we at HubSpot know this quite well). When designing or even painting with primary colors, don’t feel restricted to just the three primary colors listed above. Any one or combination of these colors can give your brand guardrails when you move to explore other shades, tones, and tints (we’ll talk about those in just a minute). Think of primary colors as your parent colors, anchoring your design in a general color scheme. They’re a lot like prime numbers, which can’t be created by multiplying two other numbers together. Primary colors are those you can’t create by combining two or more other colors together. Remember hearing about primary, secondary, and tertiary colors? They’re pretty important if you want to understand, well, everything else about color.

Let’s first go back to high school art class to discuss the basics of color. The result means evoking a particular emotion, vibe, or aesthetic. By understanding color theory basics, you can begin to parse the logical structure of color for yourself to create and use color palettes more strategically.

Color theory is the basis for the primary rules and guidelines that surround color and its use in creating aesthetically pleasing visuals.